Modernista! Amsterdam has taken bathroom advertising to the next level with this unusual ad campaign for Tina Fey’s TV show ‘30 Rock’ which airs on Comedy Central channel in the Netherlands.
Creative director Nate Naylor and art director Diddo Velema came up with toilet paper that has the image of character Jack Donaghy, the egoistic boss played by Alec Baldwin.
Distributed in bathrooms all over the Netherlands, the toilet paper points the ass-wipers to a companion web site that is loaded with boss-bashing features and a contest.
What's Driving This Trend
- Bathroom Advertising
- Disruptive innovation opportunity: explore new ways to utilize bathroom spaces for advertising, such as toilet paper ads.
- Promotional Merchandise
- Disruptive innovation opportunity: create unconventional promotional items, like toilet paper with printed images, to engage with customers.
- Interactive Marketing
- Disruptive innovation opportunity: integrate offline and online campaigns by directing consumers to companion websites through interactive marketing materials.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: develop innovative advertising strategies that capture audiences' attention in unconventional ways.
- Entertainment
- Disruptive innovation opportunity: explore unique promotional avenues within the entertainment industry, such as incorporating TV show branding into daily lives.
- Printing and Packaging
- Disruptive innovation opportunity: leverage printing and packaging technologies to create personalized and attention-grabbing promotional merchandise.
