Green Commuter Makes a Statement

Thunderbolt Electric Scooter

The Thunderbolt Electric Scooter Concept by Henrik Björkman does not break new grounds when it comes to technological advances, but this sexy environment-friendly scooter has a loud and clear message for you. Down with combustible engines! The scooter's design emphasizes a curvy hole where the engine is traditionally placed. The result is a not-so-subtle protest against combustible engine use. The Thunderbolt has a range of around 70 KM/H on a three hour charge.

Implications - With so many different harmful elements emerging each day, modern consumers are looking for ones that will protect the planet. Products that promote a sustainable lifestyle appeal to those who want to stay green. Companies could develop more items like this in order to appeal to a wider audience.

Sustainable Transportation
Opportunity to develop environmentally-friendly vehicles that appeal to consumers seeking a sustainable lifestyle.
Protest Design
Opportunity to create products with design elements that symbolize a protest or statement against harmful practices.
Consumer Demand for Green Products
Opportunity to meet the growing demand for eco-friendly products by developing more items that promote a sustainable lifestyle.

Industries Being Reshaped

Electric Vehicle Manufacturing
Disruptive innovation opportunity in developing and producing electric vehicles that prioritize sustainability.
Industrial Design
Disruptive innovation opportunity in creating products with design elements that convey a message or protest.
Sustainable Product Development
Disruptive innovation opportunity in developing more eco-friendly items that appeal to environmentally-conscious consumers.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 35%
Freshness 8%

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