These soft washbowls designed by Helena Jongerius are a great idea. The Squidgy Sink means no more chipped porcelain sinks and it’s a brilliant idea for those small, cramped bathrooms where you have to squash in!
They are available only in blue and made from soft polyurethane which gives them a soft look and a warm touch. The sinks are economical too as they won’t cool down your hot water like porcelain, ceramic or enamel ones do.
What's Driving This Trend
- Flexible Washbasins
- Opportunity to disrupt traditional hard ceramic sink products with soft, bendable designs that are easy to install and uniquely customizable.
- Polyurethane Injection Molded Products
- Opportunity to cater to consumer preferences for eco-friendly and sustainable products while providing innovative solutions for everyday use like the SquidgySink line.
- Warm-touch Products
- Opportunity to explore products that provide warm and inviting tactile experiences where traditional products have remained cold to the touch.
Who This Affects Most
- Bathroom Fixtures
- Introducing soft, flexible products can be a potential innovation opportunity within traditional bathroom fixture manufacturing.
- Home Furnishings
- Polyurethane injection molding techniques could be adopted to create uniquely flexible and customizable furnishings without sacrificing design and functionality for clients demanding new experiences.
- Hospitality
- Providing soft and warm products like flexible washbasins and other soft home furnishings in otherwise minimally styled guest rooms and other areas presents a new growth opportunity for hotels chains and other hospitality clients.
