It's a gorgeous spring day outside, which made me think of tents and all of the excellent possibilities for outdoor adventures that are just around the corner. These terrific tents are each innovative mobile shelters in their own right.
From swinging orbs for kids to tents that can be pitched in the bed of a truck, there's something for everyone in this cluster.
Implications - Consumers who are becoming increasingly jaded by advertising are looking to for a deeper connection to nature. Additionally, they are looking to spend their money on experiences rather than products. Companies that can find ways to offer consumers experiences and connect them to the natural environment will be successful.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 73%
Freshness 8%
