A funny commercial is always good in my book. A funny and sexy commercial is even better.
These two video commercials for Tampax use the same clever idea of a sexy girl going for a dip in the pool ending up draining the pool water to show the 'super absorbent' quality of Tampax.
One commercial goes for a fun playful atmosphere with a couple hanging out at the pool while the other shows a fancy pool party with a more theatrical dramatic soundtrack. Because, you know, rich people listen to more sophisticated classical music.
Enjoy both commercials.
Key Themes Behind This Trend
- Funny Ads
- Opportunity for humor and entertainment in advertising to capture consumer attention and create a memorable brand experience.
- Sexy Ads
- Opportunity to leverage sexuality in advertising to attract and engage target audiences while still delivering the brand's message effectively.
- Clever Marketing
- Opportunity to use creative and innovative marketing strategies, such as the use of clever ideas and visual metaphors, to make a brand stand out in a competitive market.
Where This Applies
- Advertising
- Disruptive innovation opportunities in the advertising industry to create funny and sexy ads that break the traditional advertising norms and captivate consumers.
- Feminine Hygiene
- Disruptive innovation opportunities within the feminine hygiene industry to produce innovative and engaging advertising campaigns that challenge the stigma surrounding feminine hygiene products.
- Brand Marketing
- Disruptive innovation opportunities in brand marketing to utilize humor, sexuality, and clever ideas to create impactful and memorable brand experiences for consumers.
