This Sony Blue Ray HD player ad shows that you will be surprised with what high definition technology will reveal to you. To prove their point, they show an image of Marilyn Monroe with a fly in the place of her famous mole.
Now, I know that HD makes it harder for people to hide their flaws on camera, but this ad is totally absurd. The notion that Monroe’s mole is a fly that stays sitting on her face the whole time is just silly.
The ad was created by TBWA Perú with creative director and copywriter Cosi Santibañez in conjunction with art directors Celso Zelada and Carlos Pastor.
What Makes This Trend Stand Out
- High Definition Advertising
- Opportunity for advertisers to showcase the benefits of high definition technology in exposing flaws and delivering a superior visual experience.
- Absurdity in Advertising
- Growing trend of incorporating absurd and unconventional elements in advertisements to grab attention and create memorable experiences.
- Digital Manipulation in Advertising
- Increasing use of digital manipulation techniques in advertising campaigns to enhance or alter images for creative and storytelling purposes.
Sectors Adopting This
- Consumer Electronics
- Disruptive innovation opportunity to develop and market advanced high definition products that accentuate the benefits of improved visual quality.
- Advertising and Marketing
- Opportunity for agencies to push creative boundaries by embracing absurdity and unconventional concepts in advertising campaigns to capture audience attention.
- Visual Effects and Graphic Design
- Growing demand for skilled professionals who can apply digital manipulation techniques to create visually captivating and conceptually engaging advertisements.
