This has to be the hottest thing on the road! New York City BBQ restaurant, RUB, commissioned Orange County Chopper to build this Barbecue Pit Chopper to promote the opening of their new restaurant in Las Vegas.
As if having a custom made chopper wasn't badass enough, the addition of a barbecue sidecar takes this Orange County Chopper creation way past all the other bikes on the road.
Implications - When it comes to food, some people want it so bad that they can't wait till they get home. Companies are creating new ways that they can integrate cooking into other parts of people's lives so that food is ready to eat no matter where they are.
What's Driving This Trend
- Mobile Kitchens
- Opportunity to create innovative food trucks with built-in cooking features.
- Branded Transportation
- Opportunity for companies to promote new products or locations through custom vehicles.
- Experience Marketing
- Opportunity for companies to create unique and memorable experiences through customized vehicles.
Who This Affects Most
- Food Truck Industry
- Opportunity to differentiate from competitors by offering mobile kitchens with innovative cooking features.
- Automotive Industry
- Opportunity to create custom vehicles for companies looking to promote their brand or product.
- Marketing Industry
- Opportunity to offer experiential marketing services through the creation of unique and memorable customized vehicles.
