The images you see above are from 'Red Venetian' in 10 Men Magazine. Photographer Mark Pillai pulls out all the streetwear stops, even including a luchador-like mask in one image. Red Models' Dominique Hollington and Shawn Sutton add personality (and bulging muscles) to the editorial.
Check out more images of 'Red Venetian' in 10 Men Magazine above, and keep clicking for more luscious menswear editorials.
Implications - As North American society becomes more artificial in their cultural representations, consumers are turning towards more authentic depictions of themselves. Photographers have resorted to photographing urbanites in a faux candid manner. Corporations looking to establish long lasting customer relationships need to accurately identify their consumers and represent them in a way they feel is worthwhile and true.
Key Themes Behind This Trend
- Authentic Representations
- Opportunity for businesses to cater to consumers seeking more authentic depictions of themselves.
- Faux Candid Photography
- Innovative approach to capturing urbanites in a more genuine way for brand campaigns.
- Customer Relationship Building
- Importance of accurately identifying and representing consumers to establish lasting connections.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity for retailers to offer clothing lines that cater to the desire for authentic representations.
- Photography
- Opportunity in the photography industry to develop new techniques and styles that capture urbanites in a more candid and genuine manner.
- Marketing and Advertising
- Importance of accurately representing consumers in brand campaigns to build strong customer relationships and loyalty.
