At the “Village Pet Store and Charcoal Grill†in New York, renowned artist Banksy has created some unusual works of fast food art.
Banksy has named his art works “Wild Chicken McNuggets,†“Fish Stick Aquarium†and “Hot Dog Chow Time.†The collection features Chicken McNuggets pecking and preening themselves, fish sticks swimming in a tank and a hot dog drinking out of a water bowl.
Implications - Many consumers today who are overworked and stressed truly enjoy the brief moments of eccentricity or humor that can be incorporated into their otherwise long and dull days. Products that already exist and may not be conventionally be considered as being humorous can be easily be enhanced to entertain consumers. Businesses will benefit by altering familiar products or items because consumers will immediately recognize the difference.
Why This Trend Is Growing
- Food Art
- An opportunity for food and art industries to collaborate and create unique food-inspired art pieces for consumers.
- Humor Marketing
- Opportunities for businesses to incorporate humor into their products for consumers to enjoy and create brand awareness.
- Product Innovation
- The potential for businesses to alter familiar products to entertain consumers and increase attractiveness of the product.
Industries Being Reshaped
- Fast Food Industry
- Fast food industry players can leverage food art and humor marketing trends to attract consumers and differentiate themselves from competitors.
- Art Industry
- Art industry players can collaborate with the food industry to create unique food-inspired art pieces for consumers, increasing their market potential.
- Marketing Industry
- Marketing companies can work with businesses to incorporate humor marketing and product innovation into their campaigns, enhancing brand awareness for the businesses.
