Deface Value

Phil Collins Albums Defaced by Celebrities for Charity

Phil Collins' No Jacket Required and Face Value vinyl sleeves will be defaced by celebrities and artists for an auction to raise funds for the 'Children In Hunger' charity.

Tracy Emin, Fatboy Slim, Robert Plant, Jimmy Saville and Franz Ferdinand are just some of the names that have agreed to create genuine artworks from album sleeves such as 'Face Value' and 'No Jacket Required'.

The project - entitled “Deface Value” - was created with the help of East London art business Art Vinyl. The defaced album covers can be viewed from April 19 until May 7 at the Art Vinyl Gallery in Broadway Market in Hackney (London).

The exhibition's organisers said they chose the sleeve because the image of Phil's face represented, quite literally, a blank canvas - pesky inconveniences such as a beard, glasses or hair not posing much of an obstacle. Originally, it was easy to pick up the first 20 of the second-hand albums for £1, but as the curators neared their stated target of 36 copies they noticed prices on eBay had begun to rise to nearer the £5 mark. At auction, the collection could fetch up to 1,000 times that, as collectors endeavour to outbid one another in a pop music story so surreal you couldn't have made it up.

Celebrity Artistic Collaboration
The trend of celebrities collaborating with artists to create genuine artworks from album sleeves presents a disruptive innovation opportunity for the art and music industries.
Charitable Auctions
The trend of defacing album sleeves for charity auctions provides a disruptive innovation opportunity for the fundraising and auction industries.
Increasing Value of Defaced Vinyl Sleeves
The trend of rising prices for defaced album sleeves on platforms like eBay suggests a disruptive innovation opportunity for the collectibles market and online marketplaces.

Where This Applies

Art
The collaboration between celebrities and artists to create genuine artworks from album sleeves opens up disruptive innovation opportunities for the art industry.
Music
The trend of defacing album sleeves by celebrities for charity auctions introduces a disruptive innovation opportunity for the music industry to engage fans in unique ways.
Fundraising
The use of defaced album sleeves in charity auctions presents a disruptive innovation opportunity for the fundraising industry to generate more donations.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 11%
Freshness 8%

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