To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘outdoor excited’ billboard campaign.
By ‘arousing’ billboards to life, the campaign does a great job of showing the impossible come true. If the drug can work for a sign, imagine what it can do for you!
Also check out these other creative billboards:
Implications - Three-dimensional billboards have frequently been used to arrest viewers' attention; when used for erectile dysfunction, however, this concept gets a cheeky new reinvention. By creating a billboard that seems harmless at first glance but is just confusing enough to tempt viewers into a second glance, marketers are able to double the awareness for their product.
Key Themes Behind This Trend
- Artsy Billboards
- Innovative billboards that utilize 3D technology or artistic expression to create captivating and memorable campaigns.
- Humorous Advertising
- Creating ad campaigns that are light-hearted and amusing by using satire, irony, or comedic elements to engage audiences and increase brand awareness.
- Provocative Marketing
- Using controversial or surprising tactics to promote products or services, grabbing attention while simultaneously pushing boundaries.
Where This Applies
- Pharmaceuticals
- Opportunities for innovative marketing strategies in the pharmaceutical industry, capitalizing on bold and provocative messaging to compete in a crowded market.
- Advertising
- The creative potential of using humour, art, and other unconventional methods to build successful ad campaigns that resonate with consumers.
- Outdoor Media
- Exploring new ways to use billboards and outdoor spaces to capture the attention of viewers, whether through 3D imagery, interactive installations, or provocative messaging.
