Invisible Escalators

Nike Harajuku Flagship Store Opens With Artistic Displays

The Nike Harajuku flagship store will open on November 14th, 2009, and there will be no creative stone left unturned. The store will feature all kinds of displays which highlight the Nike brand, as well as invisible escalators.

Cruise through the pictures we have posted, and click on the links below, in order to get a first look at all of the amazing displays at the new Nike Harajuku flagship store.

Implications - With so many stresses emerging in the modern sphere, consumers are looking for products that feature a way for escaping. Items that contain a fantastical element are appealing to those who want to forget their responsibilities for a moment. In order to increase its appeal, a company could focus on this aspect when creating their designs.

Fantastical Element Products
Consumers are seeking products with a fantastical element to escape their stresses. Companies can increase appeal by incorporating this aspect in their designs.
Invisible Features
The invisible escalators at the Nike Harajuku flagship store showcases a trend towards invisible features in design, providing opportunities for companies to enhance user experience and innovate on aesthetics.
Brand-focused Displays
The Nike Harajuku flagship store displays highlight the brand and provide inspiration for other retailers to create impactful and unique brand-focused displays for their own stores.

Sectors Adopting This

Retail
Retailers can incorporate fantastical elements in their product and store designs to entice consumers looking for an escape from stress.
Architecture
The trend towards invisible features such as invisible escalators provides opportunities for architects to enhance user experience and innovate on building design.
Advertising
The brand-focused displays at the Nike Harajuku flagship store can inspire advertisers to create impactful and unique advertising campaigns that showcase the brand.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 28%
Freshness 8%

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