Neon Fashion

Hues to Highlight Spring

We've mentioned that neon fashion could become a hot fashion craze this spring, after seeing style icon Victoria Beckham in a neon tube dress, and featuring an awesome gallery of accessories in visually shocking colours. Now designers like NADA, a Toronto-based designer, are encouraging the fashionably bold to really step outside the comfort zones of the ordinary with statement pieces like entire dresses and coats in highlighter hues.

It might sound outrageous, and impossible to pull off, but the looks marched down the runways have a fair chance of making it to the real streets. As long as you don't pair it with anything else that's too loud, a bold coat or jacket could be the perfect way to welcome spring.

Neon Fashion
Increased popularity for bright, fluorescent colors in fashion design.
Statement Pieces
Designers encouraging the bold use of daring, attention-grabbing clothing items.
Shocking Colors
Incorporation of bold, luminous colors in fashion collections.

Industries Being Reshaped

Apparel
Fashion industry could leverage neon and shocking colors to create trendy, fashionable pieces that push boundaries and capture attention.
Accessories
Accessory designers could explore the use of neon colors in jewelry, shoes, bags and other key items to add an edgy twist.
Beauty
Beauty industry could create daring makeup looks to complement bold, neon-colored outfits with bold and innovative color palettes and products.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 90%
Freshness 8%

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