McDonald’s is the latest to use body paint and hands in their advertising campaigns. The Rock ‘n’ Fries print ad is one of the most creative and playful examples of this artistic advertising approach that I have seen.
Created by Taterka Comunicaes, Sao Paulo, the ad promotes the McDonald’s fries (McFries) by having a hand posing as a packet of fries with the Rock ‘n’ Roll sign. The hand is painted in the iconic red and yellow McDonald’s fries packet with the fingers serving as fries. An instant classic.
Photographed by Arnaldo Pappalardo, the ad was created with art director Luciano Honda, and creative director / copywriter Rodrigo Vezzá.
What Makes This Trend Stand Out
- Body Paint Advertising
- This trend could provide opportunities for advertising agencies to incorporate unique forms of body painting into their clients' campaigns.
- Playful Advertising Approaches
- This trend demonstrates the potential for ads that not only promote a product, but also entertain their audience.
- Iconic Branding Imagery
- This trend may inspire companies to incorporate their iconic branding and imagery in creative ways, such as painting a hand to look like a product package.
Sectors Adopting This
- Advertising
- Advertising agencies could benefit from exploring new, creative advertising methods for their clients.
- Fast Food
- Fast food companies could consider incorporating more playful and entertaining aspects into their advertising campaigns.
- Consumer Packaged Goods
- Consumer packaged goods companies could experiment with incorporating their iconic branding and imagery in unique ways, such as through body painting.
