Stylist Carmen Borgonovo highlights elegant evening pieces by Donna Karan, Ralph Lauren and Blumarine 'In the Bedroom' for Harper's Bazaar UK. The sleek editorial appears in the magazine's December 2009 issue.
A blond-locked Michaela Hlavackova is photographed by Marcus Ohlsson relaxing 'In the Bedroom.' With kohl-lined eyes and a perfectly tousled mane Hlavackova lounges seductively for the spread that alternates between black and white and color images.
Implications - Consumers today prefer products and services that are able to provide them with an alternative experience from the norm. Consumers are drawn to things that enable them a brief moment of escape from reality. Businesses will benefit in many ways when they create products that inspire and evoke emotions from their consumers.
Key Themes Behind This Trend
- Escape Experiences
- Creating products and services that offer consumers an alternative experience from the norm, allowing them a brief moment of escape from reality.
- Emotion-evoking Products
- Developing products that inspire and evoke emotions from consumers, creating a deeper connection and satisfaction with the brand.
- Voyeuristic Marketing
- Using voyeuristic photography and storytelling techniques in marketing campaigns to captivate and engage consumers.
Where This Applies
- Fashion
- Fashion brands can create escape experiences through immersive fashion shows, themed pop-up stores, and virtual reality shopping experiences.
- Fine Arts
- Artists and galleries can explore emotion-evoking installations and performances to engage audiences on a deeper level.
- Advertising
- Ad agencies can incorporate voyeuristic elements in their campaigns through provocative photography and storytelling to capture the attention of consumers.
