The new marketing ad campaign for McDonalds is a completely consumer driven operation known as Honor Angus and challenges consumers and customers to come up with a two-worded phrase to describe the Angus burger.
The two-word phrases that are submitted to Honor Angus are then posted on a billboard for all to see and some of the more clever postings are “Two Handerâ€, “Eat Meâ€, and “Bacon Paradiseâ€.
Implications - One of the best ways a company can create a strong connection with consumers is by investing in marketing that requests images and opinions from fans of the brand. By including these comments in the company's advertising, the company engenders goodwill as a company that values consumer opinion.
What Makes This Trend Stand Out
- Consumer-driven Marketing
- Businesses can engage consumers by involving them in the marketing process, such as soliciting their ideas or opinions.
- Crowdsourcing Advertising
- By crowdsourcing advertising ideas, companies can tap into the creativity and perspectives of their target audience, resulting in fresh and engaging campaigns.
- User-generated Content
- Incorporating user-generated content in advertising can help businesses establish authenticity and foster a sense of community with their customers.
Sectors Adopting This
- Fast Food
- Fast food chains can leverage crowdsourced or user-generated content in their advertising to connect with customers and enhance brand loyalty.
- Marketing and Advertising
- Marketing agencies can explore the concept of consumer-driven campaigns to offer innovative advertising solutions that resonate with target audiences.
- Social Media
- Social media platforms can further facilitate crowdsourced advertising initiatives by providing a space for consumers to contribute their ideas and opinions.
