Holiday Inn is taking recycling to the next level. With the help of world record-holding ‘card-stacker’ Bryan Berg, the hotel chain has built a 400 square feet construction in New York out of old room keys. The hotel of cards will be in business until September 21, 2009.
The total number of Holiday Inn room keys used was 200,000, and nothing was left out, from the lobby to the room toilet--although I don’t know if anyone has been brave enough to use it.
What's Driving This Trend
- Eco-friendly Construction
- The use of recycled materials in construction projects has the potential to reduce waste and promote sustainability.
- Novelty Marketing
- Unconventional marketing techniques, such as constructing promotional hotels out of unique materials, can generate buzz and attract attention to a brand.
- Record-breaking Designs
- Collaborating with experts in record-setting feats, like card-stacking, can create unique and attention-grabbing designs that set a brand apart from competitors.
Who This Affects Most
- Hospitality
- Hotels can use eco-friendly construction and novelty marketing to attract eco-conscious and adventurous customers who value unique experiences.
- Construction
- The use of recycled materials in construction projects can be an effective way for builders to reduce their carbon footprint and appeal to environmentally conscious clients.
- Marketing
- Collaborating with experts in novel marketing techniques, like constructing promotional hotels, can help brands stand out in a crowded marketplace and generate buzz on social media platforms.
