Ugi's pizza shop launched with the agency “La Age†www.laage.com.ar a promotional campaign of marketing that consists on posters in the streets in places that in general aren't common for advertising. Ugi's breaks traditional advertisements by sticking posters/stickers on public telephones, cars, escalators at shopping malls, automatic cash dispenser and bus stops. It is a campaign that works in places that people isn't used to watch carefully and the fact is to surprise when they are seen.
What Makes This Trend Stand Out
- Guerrilla Marketing
- Opportunities for companies to use unconventional advertising techniques that grab attention and create buzz.
- Out of Home Advertising
- Innovations in non-traditional advertising spaces that catch people in unexpected places.
- Non-invasive Marketing
- Explore methods of marketing that do not disrupt daily life but rather adds value and surprise to it.
Sectors Adopting This
- Advertising
- Companies and agencies can look for new, creative ways to make a lasting impact on consumers with their message.
- Food and Beverage
- Restaurants and food businesses can utilize guerrilla marketing to promote their brand in a unique way and create loyal customers.
- Retail
- Retail businesses can benefit from non-traditional advertising spaces like escalators and public transport, to showcase their products and increase exposure.
