Grass Concrete

The 2008 Beijing Olympic Games Alternative Footpath Paving System

Next years Olympic games in Beijing China will feature greenery incorporated, environmentally-sustainable footpaths for the millions that will walk the Olympic Forest Park - the multimillion-dollar, 680-hectare space built for the Olympic Games. Score one for the environment but if you're planning on going to the games, make sure to wear sturdy footwear as these footpaths look little a twisted ankle waiting to happen.

If you want to fine more concepts of grass mixed with concrete, check out the Grasscrete website, which also features grassblocks, grassroads and grasskerbs.

Sustainable Footpaths
Opportunities for companies producing and developing sustainable footpath solutions incorporating greenery for events and urban areas.
Grass-concrete Hybrid Products
Innovation opportunities exist for companies creating hybrid products that blend concrete and grass for a more environmentally-friendly and aesthetically pleasing option for pavement and construction.
Eco-friendly Urban Landscaping
Companies can take advantage of the trend towards environmentally-friendly urban landscaping by developing green solutions for public and private spaces, such as grass blocks and grass roads.

Where This Applies

Construction
Opportunities exist for the construction industry to incorporate eco-friendly solutions into building plans, such as grass-concrete hybrid products.
Landscaping
Companies in the landscaping industry can take advantage of the trend towards eco-friendly urban landscaping by offering green solutions for public and private spaces, such as grass blocks and grass roads.
Event Planning
Event planners can incorporate sustainable footpath solutions incorporating greenery for events, such as weddings and festivals, to create a more environmentally-friendly experience for attendees.
SCORE
5.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 81%
Freshness 8%

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