These hilarious ads for Goldstar beer use flow charts to outline the different steps in a woman’s night compared to a man’s. You’ll notice immediately how short a man’s path of enlightenment is compared to a woman’s.
In the first ad, our man and woman have a drink and need to go to the bathroom. A woman must wait in line and is presented with a number of perilous situations. A man, however, just uses the urinal. This ad was placed in bar restrooms.
In the second ad, hooking up is compared. As with the first ad, the male has a far easier time than the woman. The caption in both ads is simple: “Thank God you’re a man.”
Sexist? Perhaps. Funny? Definitely.
The Goldstar beer ad campaign was created by the McCann Erickson ad agency in Tel Aviv, Israel. The creative director was Ido Ben Dor, the art director was Geva Gershon, and the copywriters were Asaf Zelikovich and Elad Gabison.
What's Driving This Trend
- Gender Dynamics in Advertising
- Opportunity to disrupt traditional gender roles in advertising by challenging stereotypes and promoting inclusivity.
- Humorous Flow Charts
- Opportunity to use flow charts as a creative and engaging way to convey information and messaging in advertising.
- Social Commentary in Advertising
- Opportunity to use advertising campaigns as a platform for social commentary and sparking discussions on gender issues.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity in creating inclusive and thought-provoking advertising campaigns.
- Beverage
- Disruptive innovation opportunity in designing marketing campaigns that challenge traditional gender stereotypes in the beverage industry.
- Creative Services
- Disruptive innovation opportunity in utilizing humor and social commentary to create unique and impactful advertising campaigns in the creative services industry.
