Energy Enhanced Vodka

The New Vodka & Red Bull

I LOVE Alice Red as it gets round the age-old problem of being tired but not being able to stomach the taste of Red Bull.  This vodka comes with guarana, creatine, d-ribose, and natural caffeine and delivers 41.25% ABV. This vodka tastes great--and it's made in the UK!

Alice Red contains 160mg Caffeine per 100ml, so a double shot has basically the same levels of caffeine as found in a can of energy drink. That is what I call a result!

Alice is hard to source, but do yourself a favor and make the effort to buy it online. You wont regret it!

Energy-enhanced Alcoholic Beverages
Opportunity to disrupt the alcohol industry by creating innovative alcoholic beverages infused with energy-boosting ingredients.
Functional Alcoholic Drinks
Opportunity to tap into the market demand for alcoholic beverages that offer additional functionality, such as increased energy levels.
Convenience of Online Alcohol Purchases
Opportunity to capitalize on the growing trend of consumers buying alcohol online by offering unique and hard-to-find products like Alice Red vodka.

Who This Affects Most

Alcohol Manufacturing
Disruptive innovation opportunity for alcohol manufacturers to create energy-enhanced beverages that cater to consumers seeking alternative drink options.
Energy Drink
Opportunity for energy drink manufacturers to expand their product offerings by venturing into the alcohol market with energy-infused alcoholic beverages.
E-commerce
Disruptive innovation opportunity for e-commerce platforms specializing in alcohol sales to curate a selection of unique and exclusive products like Alice Red vodka.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 33%
Freshness 8%

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