Electric Art is an internationally renowned retouching studio based in Sydney. Over the past 14 years, they have contributed their incredible talent to many amazing works of art and ad campaigns.
Trend Hunter has previously featured some of their work, such as the BBC's Who Do You Think You Are face that was made of naked human bodies. Photographer Andreas Smetana shot the face illustration in parts (nose, eyebrows, eyes,...). Electric Art then took these separate pieces and assembled them into the image of Cathy Freeman.
We also featured the adorable too close up ads for Olympus Binoculars. This campaign has recently won 1 Gold & 3 Sliver Cannes Lions 2008.
Here we bring you 13 photographs that underwent the Electric Art transformation. They include work for energy drink Pump, Microsoft xBox, and Toyota. Enjoy them all in the gallery below.
What Makes This Trend Stand Out
- Retouched Electric Art
- Disruptive innovation opportunity: Explore the potential of retouched electric art in various industries, such as advertising and marketing, to create visually stunning and impactful campaigns.
- Naked Human Body Illustrations
- Disruptive innovation opportunity: Apply the concept of using naked human body parts to create illustrations in industries like fashion, art, and photography to challenge traditional norms and provoke thought.
- Ad Campaign Transformation
- Disruptive innovation opportunity: Transform ad campaigns using the expertise of retouching studios like Electric Art to create captivating and memorable visuals that stand out in industries like consumer goods, technology, and entertainment.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Utilize retouched electric art in advertising to create unique and attention-grabbing campaigns that capture consumers' imagination and differentiate brands from competitors.
- Marketing
- Disruptive innovation opportunity: Incorporate retouched electric art into marketing strategies to create visually striking content that resonates with target audiences, enhances brand storytelling, and drives engagement.
- Art
- Disruptive innovation opportunity: Embrace the concept of naked human body illustrations in the art industry to challenge traditional notions of beauty, explore the human form, and stimulate conversations around societal norms.
