Two new campaigns for Olympus and Bynolyt illustrate the power of their binoculars in two fun, but totally different ways.
Bynolyt goes for the distance with its Eskimo ad that shows an attractive girl in her underwear slapping a guy who was spying on her with his Bynolyt binoculars. The creative part is that you see a long trail of her footprints in the snow, driving home the point that you can see clearly for long distances.
Olympus, on the other hand, illustrates the power of their binoculars in a different way. Their print ads show animal watchers ending with a super close encounter with the animals being watched using their powerful Olympus binoculars. The ads show a Cockatoo, Echidna, and Koala almost stuck to the astonished watcher's binoculars.
I think both campaigns are pretty good. They show the amazing capability of the product in a unique and creative way. The Olympus campaign was created by JWT Sydney, Australia, while the Bynolyt ad was done by Duval Guillaume Antwerp, Belgium.
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