Last June, VMAN magazine sent photographer JD Ferguson backstage at Milan Fashion Week on a mission to capture fashion designers with their male models, wearing the Spring 2008 collections in a family portrait style.
See, most fashion designers give an awkward, shy little walk and wave at the end of their runway show. VMAN wanted to capture them with their new collections and models in a relaxed and more intimate kind of setting.
JD Ferguson captured 17 fashion designers including Armani, Versace, Dsquared2, Calvin Klein, Fendi, Alexander McQueen, Gucci and more.
What's Driving This Trend
- Fashion Family Portraits
- Opportunity for fashion brands to humanize their designers and showcase their collections in a more intimate and relatable way.
- Backstage Fashion Photography
- Emerging trend of capturing behind-the-scenes moments during fashion events, offering a unique perspective and creating a sense of authenticity.
- Intimate Brand Representation
- Growing demand for brands to showcase their values and personality through intimate and genuine portrayals of their designers and models.
Who This Affects Most
- Fashion Photography
- Fashion photographers can explore new photography styles that capture the human side of the fashion industry.
- Fashion Design
- Fashion designers can use intimate portraits to connect with their audience, humanize their brand, and highlight the essence of their collections.
- Fashion Publications
- Fashion magazines and editorial platforms can adopt a more intimate and behind-the-scenes approach to attract readers and offer a unique perspective on fashion.
