These anti-smoking ads effectively target young female smokers who are self-conscious about their looks and appearance.
The campaign features the tagline, "Think it makes you pretty?" and shows a young female using a cigarette to apply lipstick and wearing a necklace of used cigarettes.
The message is quite clear: you spend so much time and money on perfumes, accessories and makeup for your appearance, do you want to screw all that up by smoking?
The ads were done by BBDO Moscow with creative director Ludmila Baush, art director Maria Tovbina and copywriter Evgenia Babior.
Since here at Trend Hunter Magazine we are pretty democratic and inclusive when it comes to smoking, here are a few more related trends that both encourage and discourage smoking.
Key Themes Behind This Trend
- Anti-smoking Ads
- Opportunity for disruptive innovation: Develop new and creative ways to discourage smoking and target specific demographics.
- Self-conscious Females
- Opportunity for disruptive innovation: Create products or services that boost self-esteem and empower self-conscious females.
- Smoking-related Accessories
- Opportunity for disruptive innovation: Explore alternatives to smoking-related accessories that can still provide a sense of style and identity.
Where This Applies
- Advertising and Marketing
- Opportunity for disruptive innovation: Utilize innovative advertising techniques to effectively deliver anti-smoking messages.
- Cosmetics and Beauty
- Opportunity for disruptive innovation: Develop products that promote healthy lifestyles and enhance natural beauty.
- Fashion and Accessories
- Opportunity for disruptive innovation: Create fashionable accessories that promote non-smoking and encourage individual expression.
