Scarecrow Couture

Chic Straw Hats And Mash-Up Layers At Marc Jacobs S/S RTW '09

There were amazingly wonderful layers at th eMarc Jacobs S/S ready-to-wear 09 New York runway show. I love these summer straw hats, high waisted belts and sparkling layer-upon-layer looks.

In Mr. Jacobs’ own words, the collection is about the joy of dressing up, which one can only agree with. I am truly swept away by these bright colors and contemporary hay stack chic prairie skirts, chunky jewelry, sashed belts and metallic shine.

At Style.com they call the runway style, a mash-up mix. “Mary Poppins goes to Dubai. The King and I meets The Postman Always Rings Twice.”

Layer-upon-layer Looks
Disruptive innovation opportunity for the fashion industry to experiment with avant-garde layering and mixing vintage and modern styles.
Metallic Shine
Disruptive innovation opportunity for the fashion and beauty industry to come up with innovative ways to incorporate metallic shine into makeup, skincare products, and fashion accessories.
Mash-up Mix
Disruptive innovation opportunity for the entertainment industry to create unique movies and TV shows blending different cultures, eras, and genres to cater to global audiences.

Who This Affects Most

Fashion Industry
Disruptive innovation opportunity for the fashion industry to experiment with avant-garde layering and mixing vintage and modern styles.
Beauty Industry
Disruptive innovation opportunity for the beauty industry to come up with innovative ways to incorporate metallic shine into makeup, skincare products, and fashion accessories.
Entertainment Industry
Disruptive innovation opportunity for the entertainment industry to create unique movies and TV shows blending different cultures, eras, and genres to cater to global audiences.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 7%
Freshness 8%

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