Residents of Lombard Street in San Francisco got quite the treat when Hasbro decided to celebrate the 60th anniversary of Candy Land by turning the infamous winding street into a life-size version of the game.
Two separate teams of children (Francisco Children’s Hospital versus Friends of the Children) were given the opportunity to compete in Lombard Street’s Candy Land and the winners received prizes from Debbie Does Cakes.
Implications - One of the best ways a company can generate instant attention for its brand is by participating in an elaborate publicity stunt. By unabashedly attempting to lure consumers in through viral marketing, the company ensures coverage from the media and attention from curious on-lookers who witness the stunt. The stunt stands a good chance of going viral if it is unannounced and the brand allows the witnesses to disseminate information on it via social media.
What's Driving This Trend
- Elaborate Publicity Stunts
- Companies can generate instant attention for their brands by participating in elaborate publicity stunts, ensuring media coverage and capturing the curiosity of on-lookers.
- Viral Marketing
- Unannounced stunts that allow witnesses to disseminate information via social media have a high chance of going viral, creating widespread attention for the brand.
- Life-sized Experiences
- Creating life-size versions of popular games or experiences can provide unique and immersive entertainment opportunities for consumers, leading to increased brand engagement.
Who This Affects Most
- Advertising and Marketing
- Companies in the advertising and marketing industry can explore the use of elaborate publicity stunts and viral marketing strategies to generate attention for their clients' brands.
- Event Planning and Entertainment
- Event planning and entertainment industries can capitalize on the trend of creating life-size versions of games or experiences to offer unique and immersive entertainment options to their customers.
- Social Media and Digital Platforms
- Social media and digital platforms can play a crucial role in amplifying the impact of viral marketing campaigns, allowing brands to reach a wider audience and increase their online presence.
