Wildly Popular, Disgustingly Greasy Food

"Squeeze with Cheese" Burgers

For those on a quest for the cheesiest, greasiest, yummiest, cheese burgers, be sure to check out The Squeeze Inn in Sacramento, California. The Food Network's hip host Guy Fieri of 'Diners, 'Drive-Ins and Dives' documented his recent visit to the Squeeze Inn and revealed a stunning work of gastronomical art dubbed the 'squeeze with cheese'.

The 'Squeeze with Cheese' starts as a tasty 'flat-top' grilled burger. When the burger is almost cooked, however, a colossal handful of grated cheddar is piled on so high that the patty becomes completely obscured.

The cooking process is not done here; as the cheese melts, the top bun is positioned, ice chips are scattered around, and a lid is placed over top, steaming the bun and creating a crispy cheese 'skirt'. The whole dripping, cheesy spectacle is then transferred to the bottom bun and served.

Since the airing of the program on the Food Network, lines are long at the Squeeze Inn, so be prepared to wait with anticipation a while.

You have to see the video to truly luxuriate in this burger's magnificence.

Gourmet Junk Food
Opportunity for high-end restaurants to create an elevated version of popular fast food items.
Extreme Burgers
Opportunity for fast food chains to appeal to younger demographics with over-the-top burger creations.
Food Tourism
Opportunity for businesses to create food travel packages to popular food destinations like The Squeeze Inn.

Where This Applies

Fast Food
Fast food chains can capitalize on the trend of extreme burgers to attract younger customers.
Fine Dining
Fine dining restaurants can experiment with creating elevated versions of popular fast food items to attract a wider clientele.
Tourism
Tourism companies can create food travel packages to popular food destinations like The Squeeze Inn to cater to food lovers and enthusiasts.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 63%
Freshness 8%

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