Britney Spears is at the forefront of music industry attempts at cracking social media with the release of the Britney Spears ‘3’ video yesterday.
The new video from Britney Spears, ‘3’, premiered on Twitter after a series of Twitter-leaked stills from the shoot and a short video clip. According to Edo Segal on TechCrunch, this is the first time a major artist has turned to Twitter to premiere their work. Will it start a trend?
What's Driving This Trend
- Social-media Premieres
- More major artists will use social media platforms like Twitter to premiere their work.
- Innovative Music Marketing
- The music industry will continue to find new ways to leverage social media for marketing and promotion.
- Real-time Fan Engagement
- Social media premieres create opportunities for artists to engage with fans in real-time.
Who This Affects Most
- Music Industry
- The music industry will embrace social media as a key marketing and promotional channel.
- Social Media Industry
- Social media platforms will capitalize on the trend of social-media premieres to attract more users.
- Video Production Industry
- As social media premieres become more common, video production companies will develop new ways to create content tailored for these platforms.
