We’ve seen vending machines that give dispense goods if you watch a 30 second commercial, but now there’s a model for vending machines that give you goodies for free, without having to sit through any boring ads.
The free sample dispensing vending machines, called the Boobox, is the brainchild of Fosfor, a Belgian marketing agency.
“Consumers interested in getting one simply send a free SMS, in exchange for which they are given an activation code. That, in turn, gives them access to the sample,” Spring Wise explains.
Since the machine has a built in cooler, samples lcan include chilled items like dairy (or beer?).
If you find yourself in a train station in Belgium later this year, make sure to keep an eye out for these machines and grab your free sample!
Key Themes Behind This Trend
- Free Sample Vending
- Opportunity for companies to offer free samples through vending machines without the need for advertising.
- SMS Activation
- The use of SMS to activate free sample dispensing vending machines, providing a convenient and accessible way for consumers to access samples.
- Chilled Sample Dispensing
- Innovation in vending machines to include built-in coolers, allowing for the distribution of chilled samples like dairy or beer.
Where This Applies
- Marketing
- Opportunity for marketing agencies to utilize free sample vending machines as a unique advertising platform.
- Food and Beverage
- Potential for food and beverage companies to use free sample vending machines to distribute and promote their products.
- Technology
- Advancements in vending machine technology, such as SMS activation and built-in coolers, create opportunities for innovation in the technology industry.
