This should be the new trend in music: artists saying sorry for canceling their tour or missing a performance by offering their fans free music.
As a way of apology for postponing her Spring tour, Sophie Ellis Bextor and her management have issued a statement which follows.
You can download the free track here.
Implications - Once, celebrities and pop icons didn't have to answer to anyone -- much less their fans. But fandom, especially in the music industry, is becoming more and more fickle, as consumers have a growing number of options for entertainment at their fingertips. Thus, transparency in the entertainment industry may ensure the loyalty of fans. After all, you catch more bees with honey.
What Makes This Trend Stand Out
- Apology Music
- Artists offering free music as an apology for tour cancellations or missed performances.
- Transparency in Entertainment
- Increasing transparency in the entertainment industry to maintain fan loyalty.
- Fickle Fandom
- Growing consumer options in entertainment leading to a decrease in fan loyalty.
Sectors Adopting This
- Music Industry
- Opportunities for artists to engage with fans through apology music and maintain their loyalty.
- Entertainment Industry
- The need for increased transparency to ensure fan loyalty and keep up with growing consumer options.
- Marketing and PR Industry
- Developing strategies to effectively apologize to fans and maintain a positive image in the face of tour cancellations or missed performances.
