Laura McQuarrie
Contributing Researcher
Toronto · Member since Mar 2013
55.8KPublished Articles
53.6MArticle Views
Featured Ideas
Collectible K-Pop Dolls
Netflix's Most Popular Film Inspired the American Girl KPop Demon HuntersLicensed Media-Driven Collectibles — Mass-market collectible lines tied to blockbuster streaming IPs create new demand for officially licensed, narrative-accurate products that blur the line between fandom and consumer retail.
K-Pop Film Fashion Dolls
Netflix and Mattel are Dropping a Three-Pack of HUNTR/X DollsEntertainment-Centric Collectibles — The collaboration between entertainment giants and toy manufacturers is creating a new category of collectible items that merge popular culture and interactive play.
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite CharactersLicensed Character Miniaturization — Smaller, stylized iterations of hit-show characters create new collectibles that shift consumer demand toward compact, high-turnover merchandise.
Fantasy Horror Heroine Dolls
The Monster High Skullector x LAIKA Coraline Doll Launches SoonNostalgic Franchise Crossovers — Collaborations that merge beloved film IP with established toy brands create high-value limited editions that appeal to collectors and superfans.
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace UniquenessInclusive Accessible Toy Design — Represents a move toward toys that normalize disability and sensory differences through integrated design features and partnerships with accessibility organizations.
Premium Nighttime Sodas
Coca-Cola Zero Caffeine Zero Sugar Was Made for Evening MomentsPremium Evening Positioning — Rising consumer demand for beverages tailored to evening rituals creates room for products that reposition soda as a premium, mindful nightcap.
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through PlayMythology-Based Educational Toys — Blending classic mythic archetypes with curricular themes presents a novel pathway for toys to teach history, ethics, and cultural literacy through play.
Smooth Entry-Level Whiskys
Johnnie Walker Red Soul is a Sweeter Version of Red LabelAccessible Whisky Offerings — Softer, sweeter blends lower sensory barriers for first-time whisky consumers and broaden mainstream appeal.
Crossover Charm Collectibles
The Labubu × Sanrio Collab Sees Iconic Characters in CostumeCharacter Mashup Collectibles — Combining established IPs into single collectible lines creates demand for hybrid designs that can redefine rarity hierarchies and co-branded product roadmaps.
Color-Changing Tinted Serums
Tarte's CC Color-Correcting Tinted Serum is a Next-Gen HybridColor-Adaptive Pigments — Encapsulated pigment systems create opportunities for complexion products that reduce shade-matching friction while delivering a more personalized finish across diverse skin tones.
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & CharmsPersonalized Drinkware Accessories — As drinkware evolves into a fashion statement, incorporating customizable charms offers a fresh way for consumers to showcase individuality through everyday items.
Commemorative Goddess Dolls
The 2026 Bratzaversary Collector Doll Celebrates 25 Years of BratzNostalgia-Driven Collectibles — Limited-edition anniversary products create premium collector markets that blur toys with art and investment.Q&A with Laura
Predict something awesome for 2020?
Some sort of hyper-sustainable transit to take you from continent to continent in a matter of minutes.
Author Categories
Bone Broth Matchas
Salty Sorghum Iced Lattes
Korean-Inspired Protein Yogurts
Sensory-Friendly Bedtime Kits
Refreshing Vegetal Lemonades
Playful Milky Perfumes
Family-Friendly Sports Activations
Savory Cake Decorating Classes
Dog-Friendly Dry Shampoos
Historical Character Collectibles
Dog-Approved Longevity Powders
Gelato-Texture Cleansers
Micro-Foam Matcha Essences
Pickle-Flavored Iced Coffees
Mochi Corn Dog Mixes
Savory-Sweet Smoothies
Dirty Soda Spheres
Polishing Body Washes
Luxury Strawberry Shops
Sweetcorn Wasabi Lemonades
Decadent High-Protein Bars
ACV Jelly Snacks
Zodiac-Inspired Zero-Sugar Sodas
Pet Household Washer Tablets
College Fandom Jewelry
Cuboid Cereal Packages
THC-Infused Iced Tea Lemonades
Fruity Beer Sodas
Dot Cake Protein Brownies
Olive Leaf Teas
Ultra-Concentrated Roll-On Fragrances
In-Store Vision Test Kiosks
Bubbly Electrolyte Beverages
Sweet-Savory Pizza Slices
Mushroom-Powered Pet Supplements
