Following the release of the Jordan Zion 2 Voodoo sneakers, the partnership between Zion Williamson of the New Orleans Pelicans and Jordan Brand looks set to continue with the upcoming release of the Zion Williamson’s x Air Jordan 1 Low OG Voodoo shoes.
The new Zion Williamson x Air Jordan 1 Low OG Voodoo sneakers feature a unique patchwork design that takes mismatched elements and artfully stitches them together. For instance, the uppers and panels are constructed of a mix of hemp, canvas, and suede, with exposed stitching and embroidered crosses throughout. Other fun elements include backward mini Swooshes and flipped tongue tags. The shoes even come with rope laces and mismatched sock liners, which ironically tie the whole mismatched theme together.
The new Zion Williamson x Air Jordan 1 Low OG Voodoo sneakers are set to arrive during the 2022 holiday season.
Image Credit: Nike
Why This Trend Is Growing
- Mismatched Sneaker Design
- Opportunity for innovative sneaker collaborations to experiment with novel, unconventional, and playful design motifs.
- Sustainable Sneaker Materials
- Opportunity for eco-friendly sneaker companies to integrate diverse and sustainable materials and design elements into new sneaker releases.
- Sneaker Customization
- Opportunity for personalized sneaker customization services to allow customers to create their own unique and customized mismatched sneakers.
Industries Being Reshaped
- Fashion Industry
- Innovative shoe and clothing collaborations can incorporate playful, yet functional designs.
- Sporting Goods Industry
- Sustainable and eco-friendly sneaker materials can be utilized in sportswear alongside trendy designs.
- Retail Industry
- Customization services for sneakers can generate a competitive advantage for retailers in the highly competitive sneaker market.
