Japanese womenswear brand emmi works in collaboration with Boston sportswear imprint Reebok on a new iteration of the Zig Kinetica 2.5 sneaker model for the season. The overall aesthetics of the shoe stems from a minimal design language as the upper is made from synthetic materials in a Vector Navy color.
It features a tonal look throughout the silhouette with psychedelic patterning along the sides of the shoe, collars, and toe boxes. Branding details can be found in the form of the Reebok logo on the sides in a faded black color. Additional details include the toggled laces over the forefoot that is marked with flecked detail, the bold yellow Vibram branding, and the chunky sole unit foundation.
Image Credit: Reebok Japan, <a rel='nofollow' href='https://hypebeast.com/2022/11/emmi-reebok-zig-kinetica-2-5-vector-navy-id6869'>hypebeast</a>, <a rel='nofollow' href='https://reebok.jp/commodity/SREB1055D/RE1759BU26062/'>reebok.jp</a>
What's Driving This Trend
- Minimalist Athletic Footwear
- The trend of minimal design language, synthetic materials and tonal colorways in athletic footwear offers opportunity for innovative brand collaborations.
- Psychedelic Detailing in Footwear
- Distinctive footwear patterns and detailing like psychedelic patterning is an emerging trend for innovative designers.
- Chunky Sole Silhouettes
- The Chunky sole unit foundation trend combined with synthetic materials and tonal coloring in athletic footwear provides a market opportunity for brands.
Who This Affects Most
- Fashion
- Fashion companies can leverage these minimalist sneaker design trends to create their own line of sportswear with a distinct aesthetic.
- Sporting Goods
- Sporting goods companies can design and manufacture more shoes featuring chunky sole silhouettes and psychedelic detailing to capitalize on current trends and find product differentiation.
- Textile Industry
- Innovative synthetic materials for the construction of athletic footwear is a valuable development opportunity in the textile industry.
