Shot in an opulent, estate setting, the Zadig & Voltaire Spring 2012 ad campaign gives the collection a rich feel to its otherwise casual, rockstar fashion. Once again, model Erin Wasson returns as the face of this fashion label. She brings her elegant and statuesque stature as well as her laidback bohemian style, which captures the direction of this particular ad campaign perfectly.
The Zadig & Voltaire Spring 2012 ad campaign was shot by Fred Meylan. It is filled with clean whites, cut-off shorts and pretty prints. Although the backdrop contradicts these fashion designs, it does work to bring more attention to them. The relaxed looks stand out even more against the luxurious wall paper and crown moldings.