Storm models Mayowa Nicholas and Julie Hoomans sport a youthful wardrobe for the pages of WSJ's latest issue. The models are captured in a candid image series by Matteo Montanari and are outfitted by stylist Ondine Azoulay.
The photographer opts for spontaneous imagery that resembles popular street style shots. The result is candid and effortlessly cool without captures that are overly posed. Hair styling for this editorial is the work of Alex Brownsell while makeup is created by Lucy Burt.
This shoot's youthful wardrobe consists of monochromatic and rebellious separates that include oversized white shirts and pleated skirts along with menswear-inspired basics that are more sharp and tailored in their look and feel. Recreating impromptu street style shots, photographers are choosing candid imagery over fashion shots that are more planned and edited.
Why This Trend Is Growing
- Spontaneous Street Style Photography
- There is an opportunity for photographers to capture candid and effortlessly cool street style shots that resemble impromptu fashion moments.
- Youthful Monochromatic Wardrobe
- Fashion brands can explore the trend of monochromatic and rebellious separates in their designs to cater to a younger audience.
- Menswear-inspired Basics
- Brands can create more sharp and tailored menswear-inspired basics to appeal to fashion-conscious individuals.
Industries Being Reshaped
- Photography
- The photography industry can adapt techniques to capture spontaneous street style images.
- Fashion
- Fashion brands can incorporate monochromatic and rebellious separates into their collections.
- Apparel
- Apparel brands can create more sharp and tailored menswear-inspired basics for their customers.
