The Yoshio Kubo Fall/Winter 2014 collection was presented during Mercedes-Benz Fashion Week in Tokyo. The eccentric menswear line featured a range of printed suits, layered outerwear pieces and patterned knits that were worn by helmet-haired models.
From blonde and brunette to the odd red-head, models sported sculptural wig headpieces that were a modern translation of the traditional hairstyle of Japan's Sumo wrestlers.
Whether dressing up or opting for a casual look, the Yoshio Kubo Fall/Winter 2014 collection stole the show at Tokyo fashion week thanks to its wild hair looks that infused an element of humour into the evening. The bold menswear line was also a nod the the 60s with its fresh take on op art patterns and cocooned garment silhouettes.
What Makes This Trend Stand Out
- Printed Suits
- Opportunities for innovative printed suit designs that combine bold patterns and traditional tailoring.
- Layered Outerwear
- Disruptive innovation potential in creating unique layered outerwear pieces that combine functionality and fashion.
- Patterned Knits
- Opportunities for inventive patterned knitwear designs that add visual interest to winter collections.
Sectors Adopting This
- Fashion
- Fashion industry can leverage the trend of eccentric helmet-haired runways to experiment with unconventional styling and creative hair accessories.
- Menswear
- Menswear industry can explore the use of wild hair looks and humorous hair accessories to inject playfulness and uniqueness into their collections.
- Textile
- Textile industry can benefit from the demand for innovative printed fabrics and patterned knits that are used in fashion collections.
