This Yohji Yamamoto Drop Spotlights Six Powerful Fragrances
Kalina Nedelcheva — February 16, 2019 — Luxury
References: yohjiyamamotoparfums & hypebeast
This Yohji Yamamoto drop is a very intimate experience that goes outside of the immediate expertise of the noir designer which is luxe contemporary fashion. The range reveals six fragrances, each "highly personal to Yohji himself."
Relating his legacy through this product, the celebrated Japanese designer infuses his fragrance line with meaning that goes beyond good smell. The Yohji Yamamoto drop is offered to consumers in slim bottles with a unifying design that slightly differs with each aroma. The packaging spotlights messages that the designer wants to share with his audience.
The range includes the 'Mode-Zero,' the 'Deconstruction,' the 'Darkness,' and the 'Paradox,' each tailored to a specific type of person and character — for example, the Paradox is "developed as a protective cover for the female body."
Relating his legacy through this product, the celebrated Japanese designer infuses his fragrance line with meaning that goes beyond good smell. The Yohji Yamamoto drop is offered to consumers in slim bottles with a unifying design that slightly differs with each aroma. The packaging spotlights messages that the designer wants to share with his audience.
The range includes the 'Mode-Zero,' the 'Deconstruction,' the 'Darkness,' and the 'Paradox,' each tailored to a specific type of person and character — for example, the Paradox is "developed as a protective cover for the female body."
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