Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Boosting Business by Going Eco (Case Study)

Green Mop Cleaning

— August 11, 2008 — Eco
I had to write this article to let other entrepreneurs know about the exciting possibilities out there in this new 'Green' world. If you are not steering your business around being eco-friendly, or aren't looking to get into this green business juggernaut, you are missing out on a huge pay day and/or a long time, rewarding business experience.

Not only will you reduce your own carbon foot print, but you will attract more customers as more people seek out eco-friendly businesses. By going green, in just over one year, my business went from $7,000 per month to $75,000 per month. I went from 30 customers to well over 300 customers with more climbing on the green wagon every day.

I have even been approached to franchise my concept all over the world. Going green apparently rewards you with more green.

I started an eco-friendly cleaning company and as a result, watched as my revenue grew month after month. It has not only changed my life financially, but it has also positively impacted the health and lives of thousands of others. I went into this business not having a lot of money to invest, but wanting to do something good for the environment while helping others as well. I know cleaning homes and businesses with non-hazardous chemicals can add years to the lives of our customers, their children and pets, our workers and help heal the environment too.

My business, The Green Mop, afforded me the opportunity to move from a cramped apartment, where I also ran the business, to a beautiful new 4,700 square foot home, a brand new SUV Hybrid with cash, and I see no end in sight for the growth and expansion of my eco-friendly green enterprise.

What I did, you can do too by steering your existing or new business in a green direction.

I have seen the proof that if you do right for people, the environment, and yourself by focusing on being good stewards of the earth, the floodgates of green prosperity will open up to you.

So, lesson your foot print, enrich the lives of others, steer your business green and watch your prosperity grow.

- Tony Gallina, President
Trend Themes
1. Eco-friendly Business - Opportunity to attract more customers and increase revenue by offering eco-friendly products or services.
2. Green Cleaning - Growing demand for non-hazardous cleaning products and methods creates opportunities for companies in the cleaning industry.
3. Franchising Green Concepts - The success of eco-friendly businesses opens up opportunities for franchising sustainable business models worldwide.
Industry Implications
1. Cleaning Services - Adopting eco-friendly practices and products can differentiate cleaning companies in a competitive market.
2. Home Care Products - Opportunity for manufacturers to develop and market non-hazardous cleaning products that appeal to environmentally-conscious consumers.
3. Sustainable Business Consultancy - Demand for consultancy services to help businesses implement green practices and strategies.
1.6
Score
Popularity
Activity
Freshness