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Inclusive Period-Proof Swimwear

The WUKA Period Swimsuit is Offers Medium Flow Protection

— February 22, 2023 — Fashion
The WUKA Period Swimsuit is fashionable, comfortable and period-proof. The one-piece is ideal for swimming or the spa and replaces traditional pads or tampons with a leak-free design and medium flow protection

Featuring a streamlined and supportive design, the WUKA Period Swimsuit is fitted with an ultra absorbent liner, and is constructed from water-repellent outer fabric that holds up to 15 ml of liquid. The period-proof swimsuit is ideal for light to medium flow days and features diamond back cutout detailing, along with padded cups for added shape and support. The protective garment is also durable, anti-chlorine treated, features UV50+ protection and is available from sizes XXS to 2XL.

With Gen Z consumers desiring more functional alternatives to traditional menstrual products like pads and tampons, brands like WUKA are taking notice with garments that go beyond period underwear. These functional garments make activities that would have been off limits during one's cycle more enjoyable and inclusive.
Trend Themes
1. Period-proof Swimwear - There is a growing trend of menstrual products being incorporated into athletic wear that provides leak-free comfort during swimming and other water activities.
2. Functional Menstrual Apparel - The trend is now shifting from gendered menstrual products to more functional and comfortable options, such as period-proof swimwear.
3. Inclusive Design - The trend of inclusive design is growing, creating accessible products that everyone can take advantage of. WUKA Period Swimsuit offers leak-free comfort to people who menstruate during swimming or other water-related activities
Industry Implications
1. Athletic Wear - Athletic wear companies can tap into the growing trend by incorporating menstrual products into their designs to appeal to the menstruating population.
2. Fashion - Fashion companies that focus on designing functional and comfortable menstrual clothing are provided with the opportunity to offer inclusive, leak-free options and to contribute to the menstrual equity conversation.
3. Swimwear and Spa - Swimwear and spa companies are provided with the opportunity to offer customers a hassle-free and enjoyable period experience, by offering protective and leak-free swimwear like WUKA Period Swimsuit.
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