Punk-Inspired Wrinkled Pants

99%IS Dropped a Pair of Pants as a Part of Its CHAlleNGE Series

Korean fashion label 99%IS- took on a punk perspective in terms of its sportswear offerings this season with a unique pair of wrinkled pants. The pants were designed to be a part of its Fall/Winter 2018 collection entitled 'CHAlleNGE,' which dives into designer Bajowoo's personal design archives while also looking progressively into the future of his label that boasts punk design elements.

The pants are comprised of cross-hatch nylon materials to give them a bunched-up aesthetic from the top all the way to the bottom. To enhance this design even further, there's tonal toggle cords and an elastic cuff finish. Additionally, the pants have zipper-enclosed pocked at the side and an elastic waistband adjusted by branded aglets.

Punk-inspired Sportswear
Opportunity for brands to incorporate punk design elements into their sportswear collections.
Unique Wrinkled Aesthetic
Potential for fashion labels to explore new techniques and materials to create unique wrinkled textures in their designs.
Progressive Fashion Archives
Fashion labels can tap into their archives to find inspiration for future collections, blending nostalgia with forward-thinking design.

Industries Being Reshaped

Fashion
Fashion brands can explore punk-inspired sportswear and innovative wrinkled textures in their collections for unique selling points.
Sportswear
Opportunity for sportswear brands to incorporate punk design elements and unique wrinkled aesthetics into their products for a fresh and edgy appeal.
Design
Designers can experiment with materials and techniques to create unique wrinkled textures, tapping into nostalgia while pushing the boundaries of fashion.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 7%
Freshness 8%

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