Designer Mark McNairy has taken the Woolrich Woolen Mills SS 2015 collection in a more tropical direction than seasons past.
However, McNairy still pored through the brand’s archives when he went looking for inspiration, eventually deciding to remix the brand’s past looks, while continuing to innovate with print, color and silhouette. The collection taps into the tropical look through the use of motif; there is no shortage throughout the offerings, from Martinique leaves and toucans to an invigorated take on camouflage.
McNairy mostly stuck to his tried-and-true signatures when it came to outerwear, but incorporated some new styles such as drop-bottom shorts and pants. Overall, the brand’s Spring/Summer offerings for 2015 are an inspired mix of new and old that will excite and, most importantly, satisfy its loyal fans.
What's Driving This Trend
- Tropical-inspired Menswear
- Disruptive innovation opportunity: Designers can explore new motifs, prints, and colors to infuse tropical elements into menswear collections.
- Remixing Past Looks
- Disruptive innovation opportunity: Designers can create fresh and innovative designs by combining and reimagining elements from past collections.
- Incorporating New Styles
- Disruptive innovation opportunity: Designers can experiment with new styles such as drop-bottom shorts and pants to bring fresh and modern offerings to the market.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Fashion brands can leverage the tropical menswear trend to captivate customers and differentiate themselves in the market.
- Textile and Printing
- Disruptive innovation opportunity: Companies in the textile and printing industry can develop new techniques and materials to meet the demand for unique tropical prints and motifs.
- Outerwear
- Disruptive innovation opportunity: Outerwear brands can explore innovative designs and features to enhance their collections and appeal to customers.
