adidas has unveiled a new line of sportswear for women as a part of its Women In Power Campaign, which spotlights unique patterns and colorways that elevate its classic leggings, sports bras, sweats, and footwear.
To design the different pieces, adidas joined forces with Jordan Moss, an emerging artist from Brooklyn that's known for her trippy graphic artwork that's full of color. As a result of this collaboration, the sportswear pieces that make up the Women In Power Campaign are accented with vivid colorways and prints that take inspiration from nature. In line with the nature-inspired themes presented on the apparel, adidas designed a selection of pieces using a high-performance recycled material called PRIMEBLUE, which is made using Parley ocean plastic.
Image Credit: adidas
Why This Trend Is Growing
- Nature-inspired Athleticwear
- Designing sportswear that pays homage to nature and the environment will appeal to eco-conscious consumers.
- Collaborative Artistic Designs
- Collaborating with up-and-coming artists like Jordan Moss can lead to bold and eye-catching designs that set a brand apart.
- Sustainable Materials in Athleticwear
- Utilizing recycled materials like Parley ocean plastic can help brands appeal to environmentally conscious consumers and reduce waste.
Industries Being Reshaped
- Athletic Apparel
- With so many consumers interested in health and wellness, innovative designs and sustainable materials for athletic apparel can lead to increased sales.
- Art and Culture
- There is an untapped opportunity for athletic brands to collaborate with emerging artists to create bold and unique designs that cater to a younger and artistic crowd.
- Sustainability
- As more consumers become environmentally conscious, there is a greater expectation for companies to create products using sustainable materials that reduce waste and are good for the planet.
