Spooky fans unite because the Hello Kitty Cafe has just debuted a new Witches Brew cocktail that is sure to take your breath away.
The Hello Kitty Grand Cafe in Irvine, California is home to a hot pink speakeasy called the Bow Room, which has begun serving up some eye-catching Halloween drinks. The most noteworthy of the new beverages is the Witches Bew cocktail, which is made from a combination of bruto americano liqueur, apple brandy, rye whiskey, citrus, apple, and cinnamon. The whole thing is served in a witch-themed Hello Kitty-shaped cup, and actually billows smoke when served.
For something a little sweeter, the cafe is also serving up a Boo-Tastic! cocktail made with orange peels and a Candy Corn Old Fashioned featuring banana liqueur.
Image Credit: <i> Hello Kitty Grand Cafe and Now Room.</i>
What's Driving This Trend
- Halloween-themed Cocktails
- There is an opportunity to create unique holiday-themed drinks that utilize smoke, creative cups and new flavor combinations.
- Innovative Drink Presentation
- There is opportunity to create a unique drink experience that includes creative drinkware, smoke and interactive elements.
- Alternative Ingredients and Flavors
- There is an opportunity to use unconventional ingredients and flavor combinations to create unique cocktails that are tailored to specific occasions.
Who This Affects Most
- Food and Beverage
- The food and beverage industry could use this trend to create new holiday-inspired drinks that can generate novelty and unique experiences for customers.
- Hospitality
- The hospitality industry can capitalize on this trend to create more memorable experiential dining experiences, and could create cocktails as part of a seasonal campaign.
- Events and Festivals
- Event organizers can make use of the trend to create festive experiences for their guests and visitors by incorporating Halloween-inspired cocktails into their menu offerings.
