Chinese sock startup MP Magic is building on the success of its wildly successful eponymous sock range from 2019 with the introduction of the MP Magic 37.5 Tech Merino wool socks, a line of winter socks that harness the latest knowledge and developments in fabric design, temperature regulation and performance.
The use of the number 37.5 in the socks' branding is inspired by the key fact that 37.5 degrees Celsius is the optimal body temperature for humans. In fact, these high-tech socks were crafted using proprietary technology that warms you up when you're cold and cools you down when you're overheating, ensuring that your feet remain at that magical temperature of 37.5 degrees, regardless of what shoes you're wearing or whether you're wearing shoes at all.
However, the impressive temperature regulating ability of these socks is just one of many desirable traits. As far as performance and injury-prevention are concerned, these winter socks are designed to reduce impact, absorb shock and curb pressure during intense runs, gym sessions and other physical activity. Reinforced knitting on the socks' heels adds a healthy spring to your step, improving your performance whilst also guarding against wear and tear.
Loyal wearers of the old MP Magic sock line will surely have been hoping that the 37.5 Tech Merino wool socks retain the scarcely believable odor-busting qualities of their predecessors, and they won't be disappointed. These socks feature a unique blend of silver, copper and zinc in their yarn, tackling odor-causing bacteria. The incredible stink-stifling capacity of these socks is difficult to envisage until you try them on and put them through their paces, only to realize that they continue to have that new sock smell.
You could be forgiven for thinking that a pair of socks with so many incredible traits would be high-maintenance, but you would be wrong. The MP Magic 37.5 Tech Merino wool socks maintain an anti-bacterial rate of over 97 percent even after 50 wash cycles, so you don't have to worry about handwashing them or washing them separately to help them retain their odor-busting properties. What's more, the socks also dry out extremely fast, making them a must-have for hikes, expeditions and camping trips.
Whether you're embarking on a grueling winter hike, banging out a new personal record on your squat workout, going for a run or simply relaxing on the couch, the MP Magic 37.5 Tech Merino wool socks will enhance your comfort level. What's more, they're currently the subject of an Indiegogo campaign and available for early bird prices, with free shipping in the U.S. With the weather getting colder, this is quite simply the perfect time to get in on the MP Magic 37.5 Tech Merino wool socks and earn the eternal gratitude of your feet.