Cozy Winter Sneakers

Vans' 'Authentic' Carpet-Like Shoes are Perfect for the Colder Seasons

While Vans are often viewed as a summer or spring shoe, this year the 'Geo Weave' style transforms them into a pair of winter sneakers. Perfect for the colder months, the design resembles a childhood carpet or a hippie Coogi sweater, with many colors merged together in a geometric pattern.

With winter approaching, the pattern boasts warm earthy colors like browns, dark burgundy, navy and greens. The model of shoe is a minimal low-top, however it has a raised gum sole to keep your feet away from the cold concrete ground. The heavier looking shoe is a great option to wear with darker pants, textured tights or even a pair of statement socks. The winter sneakers can be worn with socks without worry of being ridiculed like wearers may be in the summer months.

Winter Sneakers
Winter-inspired sneaker designs that utilize warm colors and heavier materials.
Geo Weave Pattern
Geometric patterns with warm, earthy colors that add visual interest to winter footwear.
Gum Soles
Sneakers with a raised gum sole to keep feet off of cold surfaces.

Sectors Adopting This

Footwear
Shoe companies can incorporate winter-inspired designs and heavier materials to their products.
Fashion
Winterized footwear offers fashion designers a chance to play with unique patterns and textures.
Retail
Retailers can differentiate themselves by offering winter sneakers and other specialized seasonal footwear.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 30%
Freshness 8%