White is the new yellow in tennis. So class up the court next time your play with white tennis balls. They're being sold in Europe on a non-english site, so good luck trying to import them.
Implications - Why bother with the same standards when you can change things up a bit? Consumers are constantly looking for something new and exciting that transcends the old. Conventional designs aren't that exciting anymore, and unless the 'less is more' approach is executed well, it's unlikely that people will pay attention. Whether it's a tiny change in one element or a complete makeover, companies need to find ways to reinvent products in order to keep consumers interested in the brand.