The fact of the matter is that all urban environments are bogged with harmful gases and the designer of the Whiff Air Pollution Mask recognizes this. While inhabitants of dense Eastern cities are not averse to the use of face-worn filters, Westerners tend to associate them with unpleasant ideas of hospital atmospheres and terrifying memories of war threats.
While developing this light gas mask, Gregory Hayter studied people's reactions to existing models and worked to create a product that would attract more positive opinions. With the help of the modern technology of carbon fiber filters, this pollution guard was able to be made quite thin. Visually, the Whiff Air Pollution Mask was inspired by organic forms and patterns for a pleasing aesthetic and a subtle reference to clean air.