The service WhatToTrust™, created by Canomiks, is a digital platform designed to provide independent, science-based evaluations for dietary supplements and wellness products. It employs a proprietary scoring system that rates items on a numerical scale based on criteria including regulatory compliance testing for identity and purity, the extent of pre-clinical and clinical research on individual ingredients, and crucially, evidence supporting the efficacy claims of the finished product formulation itself.
Canomiks positions the WhatToTrust™ platform as an unbiased resource. The service does not charge companies for listings, while allowing consumers to compare products and access educational materials to navigate a crowded and often confusing market.
Dr. Leena Pradhan-Nabzdyk, Founder and CEO of Canomiks, shares: “Better health starts with better information. For the first time, consumers have a tool to check if supplements have science behind them to match with health claims, and marketing hype and influencer testimonials. WhatToTrust™ helps consumers vet the science and make informed decisions."
Image Credit: Canomiks
Why This Trend Is Growing
- Transparency-driven Consumer Platforms
- Platforms like WhatToTrust™ disrupt the supplement industry by prioritizing transparency and science-driven evaluations, fostering trust among discerning consumers.
- Data-backed Health Product Ratings
- The use of data-backed scoring systems for health products creates a more informed market, challenging traditional promotional tactics to rely more on science than on marketing.
- Regulation and Compliance Insight Engines
- Digital platforms focusing on regulatory compliance testing and scientific validation serve as disruptive tools, ensuring manufacturers adhere to the highest standards.
Industries Being Reshaped
- Dietary Supplement Industry
- The industry faces disruption through science-based evaluation platforms that emphasize product compliance and efficacy, potentially reshaping consumer trust and purchasing decisions.
- Health and Wellness Technology
- Emerging platforms providing evidence-supported product evaluations are transforming the health and wellness tech industry by offering transparency and enhancing consumer knowledge.
- Digital Consumer Education Services
- Informative platforms like WhatToTrust™ create a shift in digital consumer education services, empowering users with scientifically verified information on product quality and claims.
