London retail label Goodhood works in collaboration with Wemblex, a heritage shirt label to co-design two new button-up shirts. The duo launch two striped tops with star graphics throughout the entire piece in two tonal options of either black and white or blue and white.
Wemblex was first founded back in 1953, officially creating the first supply of Ivy League-themed apparel to young adults that have now set the foundation of the archival designs. The new shirts are inspired by the heritage of Wemblex, referring directly to the dead stock archive of pink-inspired lines with Malcolm McLaren's former partner Vivienne Westwood. She took the archival goods and created his punk rock 'Seditionaries Anarchy' tops.
Image Credit: Goodhood
What Makes This Trend Stand Out
- Heritage-inspired Apparel
- The revival of archival designs presents an opportunity for brands to tap into nostalgia and appeal to consumers seeking a sense of authenticity and tradition.
- Collaborations
- Partnering with heritage brands or labels can allow for a unique co-design opportunity to merge a contemporary aesthetic with historical significance.
- Bold Graphics on Classic Pieces
- Utilizing eye-catching graphics on traditional clothing items can attract younger consumers looking for statement pieces that offer a twist on familiar styles.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from the resurgence of nostalgia and the growing interest in heritage-inspired apparel.
- Retail
- Collaborations with heritage brands can create exclusive products that draw in consumers and provide opportunities for increased sales.
- Graphic Design
- Bold and eye-catching graphics have the potential to become a new trend within the graphic design industry for fashion and textile design.
